Email

Launch Laybuy

When you partner with Laybuy, you need to let your customers know that they have a new way to pay. Sending a launch email will help you do this.

Don’t worry, we’ve made this process easy with our pre-approved launch templates. You can download these ready-made email assets and use them to market to your customers.

Important note: You must not make any changes to the formatting or wording of this email, other than inserting your logo and a brand image. This includes not adding any additional wording. Making changes to the wording means that this template is no longer approved and you will be making an unauthorised financial promotion.

Download templates

Email copy

Here is an approved launch email for you to use, you can also include our email banners within your communication.

Marketing Rules for Email copy
You can use the copy provided by Laybuy in your launch email however you cannot amend it.

Subject line
You can now pay later with Laybuy.

Headline
Now you can pay in 6.

Copy
Dear <Firstname>
We’re super excited to let you know that you can now checkout with Laybuy whenever you shop with us <in-store and online>. That means you can get what you love now, and spread your payments over 6 weeks.

Subheading
How to pay in 6:

  1. Add the items to your cart

  2. Choose Laybuy as your payment method at checkout

  3. Log in or create your Laybuy account, with instant approval decision

  4. Pay it off over 6 weekly interest-free instalments

Button
Shop now

Please use Laybuy responsibly. Laybuy lends you a fixed amount of credit so you can pay for your purchase over 6 instalments, due weekly. You must be 18+ and a permanent UK resident (excl Channel Islands). Acceptance is not guaranteed. T&Cs and other eligibility criteria apply. Missing payments may affect your credit score, limit your access to Laybuy and affect your ability to access third party credit in future. Ensure you can make payments on time. Laybuy charges a £6 late fee for each late instalment, and a further £6 if it’s still unpaid 7 days later. The maximum amount of late fees charged per purchase is £24. Unpaid debt is passed to a debt collection agency. Laybuy is credit that is not regulated by the Financial Conduct Authority.

Email banners

Featuring a Laybuy banner in emails to your customers is an innovative way to let them know that they can pay with Laybuy.

You can use these email banners as either a header or a footer in a customer email. When using a Laybuy banner, there must be no other promotion of Laybuy within the email, including using other Laybuy approved templates or the price breakdown.

Important note: Including further promotional material about Laybuy, including adding contextual information, means you will be making an unauthorised financial promotion. 

Launch Laybuy

Download templates
Laybuy Available Banner in Black
Laybuy Available Online and In-store Banner in Black
Download templates