Email

Promote Laybuy

Drive sales by creating promotional emails that highlight your products and remind customers that they can pay later with Laybuy.

Don’t worry, we’ve made this process easy with our pre-approved templates. Simply download the appropriate banners, add to your email and you’re ready to go.

Important note: You must not make any changes to the formatting or wording of this email, other than inserting your logo and a brand image. This includes not adding any additional wording. Making changes to the wording means that this template is no longer approved and you will be making an unauthorised financial promotion.

Download templates

Email copy

Here are approved promotional emails for you to use, you can also include our email banners within your communication.

Marketing Rules for Email copy
You can use the copy provided by Laybuy in your email however you cannot amend it.

Subject line
Never miss a good deal

Headline
Treat yourself to something new.

Copy
Dear <Firstname>

You still have time to get set for Summer. Enjoy <20% off holiday shop>.

<Shop these deals and split your purchase into 6 payments with Laybuy.>

<Don’t forget to checkout with Laybuy so you can get what you love now and pay it in 6 interest-free* instalments.>

Product shot
<Image of shoes>

Button
Shop now

*Please use Laybuy responsibly. Laybuy lends you a fixed amount of credit so you can pay for your purchase over 6 instalments, due weekly. You must be 18+ and a permanent UK resident (excl Channel Islands). Acceptance is not guaranteed. T&Cs and other eligibility criteria apply. Missing payments may affect your credit score, limit your access to Laybuy and affect your ability to access third party credit in future. Ensure you can make payments on time. Laybuy charges a £6 late fee for each late instalment, and a further £6 if it’s still unpaid 7 days later. The maximum amount of late fees charged per purchase is £24. Unpaid debt is passed to a debt collection agency. Laybuy is credit that is not regulated by the Financial Conduct Authority.

Email banners

Featuring a Laybuy banner in emails to your customers is an innovative way to let them know that they can pay with Laybuy.

You can use these email banners as either a header or a footer in a customer email. When using a Laybuy banner, there must be no other promotion of Laybuy within the email, including using other Laybuy approved template.

Important note: Including further promotional material about Laybuy, including adding contextual information, means you will be making an unauthorised financial promotion.

Promote Laybuy

Download templates
Download templates