Email

Reduce cart abandonment

By creating an abandoned cart email you can send a friendly reminder to shoppers, encouraging them to buy now and pay for it later with Laybuy.

Don’t worry, we’ve made this process easy with our pre-approved templates. Simply download the appropriate banners and tiles provided by Laybuy and add in your emails.

Download templates

Important note: You must not make any changes to the formatting or wording of this email, other than inserting your logo and a brand image. This includes not adding any additional wording. Making changes to the wording means that this template is no longer approved and you will be making an unauthorised financial promotion.

Email copy

Here is an approved reduce cart abandonment email for you to use, you can also include our email banners within your communications.

Marketing Rules for Email copy
You can use the copy provided by Laybuy in your email however you cannot amend it.

Subject line
Your cart is waiting.

Headline
Now you can pay in 6. Go back to it and check out with Laybuy.

Copy
Everyone loves more time to pay. Choose Laybuy at checkout to spread your purchase cost over 6 weekly instalments. No interest. No catch. Just more time to pay.

Subheading
How to pay in 6

  1. Add the items to your cart

  2. Choose Laybuy as your payment method at checkout

  3. Log in or create your Laybuy account, with instant approval decision

  4. Pay it off over 6 weekly interest-free instalments

Button
Go to my cart

Please use Laybuy responsibly. Laybuy lends you a fixed amount of credit so you can pay for your purchase over 6 instalments, due weekly. You must be 18+ and a permanent UK resident (excl Channel Islands). Acceptance is not guaranteed. T&Cs and other eligibility criteria apply. Missing payments may affect your credit score, limit your access to Laybuy and affect your ability to access third party credit in future. Ensure you can make payments on time. Laybuy charges a £6 late fee for each late instalment, and a further £6 if it’s still unpaid 7 days later. The maximum amount of late fees charged per purchase is £24. Unpaid debt is passed to a debt collection agency. Laybuy is credit that is not regulated by the Financial Conduct Authority.

Email banners

Featuring a Laybuy banner in emails to your customers is an innovative way to let them know that they can pay with Laybuy.

You can use these email banners as either a header or a footer in a customer email. When using a Laybuy banner, there must be no other promotion of Laybuy within the email, including using other Laybuy approved template.

Important note: Including further promotional material about Laybuy, including adding contextual information, means you will be making an unauthorised financial promotion.

Reduce cart abandonment

Download templates
Laybuy Accepted here banner in Neon Purple
Laybuy Accepted here banner in Black
Pay in 6 with Laybuy banner in Neon Purple
Pay in 6 with Laybuy banner in Black
Get more time to pay banner in Neon Purple
Love paying later banner in Black
Download templates