Marketing Resource Library

Welcome to the Laybuy Merchant Resource Library! To get the most out of your partnership with Laybuy, you first need to tell your customers about it. Here you’ll find everything you need to promote Laybuy to your customers, including important legal and advertising requirements to ensure that you market Laybuy responsibly.

Marketing Laybuy responsibly.

Laybuy is a credit product. Whenever you promote Laybuy you will be making a financial promotion. The Financial Services Marketing Act 2000 requires all financial promotions to be approved by a person authorised by the Financial Conduct Authority (FCA). You can learn more about financial promotions and the law here.

Don’t worry, this library provides you with templates that have been approved by an FCA authorised person. There are some conditions, however, you need to follow when using these templates to ensure they remain approved. Specifically:

  • You have to use the templates in the way described
  • You can’t make any changes to them
  • You can’t add additional information about Laybuy or BNPL when using these templates.

It is important you follow these rules. Failure to do so means you will be making an unauthorised financial promotion and could be at risk of prosecution.

Remember, we’re always here to help. If you have any questions, let us know here.

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